Mulyawan Brand: Key Learning and Challenges in Promoting Agro-Ecological Products Under Organic Mission of Karnali Province, Nepal
Keshav Rokaya
Climate Resilient Food Production Specialist, USAID/Integrated Nutrition, Centre for Environmental and Agriculture Policy Research, Extension and Development (CEAPRED), Nepal
Dhan Bahadur Kathayat
Agriculture Extension Officer, Ministry of Land Management, Agriculture and Cooperatives (MoLMAC), Surkhet, Nepal
ABSTRACT:
Organic farming is getting more attention worldwide. Consumer’s concern towards food safety, health and environmental conservation proved it acceptable over conventional farming. Literature review suggests that organic farming practices are more relevant to the small-scale farmers, more likely they are in Karnali province of Nepal. Sloppy cultivable land, high mountainous landscape, prevalence of small holder farmers with low investment capacity, and vulnerability of the region towards climate change have forced Karnali to adopt agro-ecology based sustainable organic farming. This forced option could be transformed into opportunity through certification and branding of organic by default, local and indigenous crops as “Mulyawan” brand. The province agriculture ministry is promoting organic farming in phase wise basis based on zoning of agricultural production pockets. The certification of export potential organic products like ginger and turmeric has been started. The primary and semi processed products under organic by default, local and indigenous crops are traded in the name of “Mulyawan, Heritage of Karnali Farmers” brand. The ‘Mulyawan’ brand which means valuable products from Karnali has been able to assure that the products from Karnali are free from chemicals get access to national and international markets. Branding with ‘Mulyawan’ logo gives the impression and identity to Karnali Products that are safe and natural.
Published in: International Journal of Recent Advances in Multidisciplinary Topics (Volume 5, Issue 11, November 2024)
Page(s): 149-154
Date of Publication: 30/11/2024
Publisher: IJRAMT
Cite as: Keshav Rokaya, Dhan Bahadur Kathayat, “Mulyawan Brand: Key Learning and Challenges in Promoting Agro-Ecological Products Under Organic Mission of Karnali Province, Nepal,” in International Journal of Recent Advances in Multidisciplinary Topics, vol. 5, no. 11, pp. 149-154, November 2024.